About The Brand

Rosy Ahluwalia is an Indian fashion house rooted in cultural legacy and refined through modern craftsmanship. Best known for its intricate hand embroidery and precise, made-to-measure silhouettes, the brand creates garments that feel as though they were always meant to belong tailored not just to the body, but to the identity of the wearer.

Each piece is custom-crafted with intention and care, following a slow fashion philosophy that values detail over speed and permanence over trend. Rosy Ahluwalia believes that true elegance lies in how seamlessly a garment becomes part of the person, not overpowering them, but enhancing their presence with quiet confidence.

With a deep respect for Indian textile traditions and sustainable methods, every design is approached with both heritage and responsibility in mind. The embroidery is not decorative; it is expressive. The silhouettes are not generic; they are thoughtfully sculpted to bring balance, grace, and individuality to each look.

Rosy Ahluwalia’s ultimate vision is to evolve into a globally celebrated Indian fashion house,one that represents India’s artisanal excellence on international platforms while remaining deeply anchored in its origins. The brand does not follow fashion. It defines personal couture, one stitch at a time.

About the Brand

Dikha Rang is the diffusion line of Rosy Ahluwalia: a contemporary expression of India’s national fabric, Khadi. Founded on the same principles of sustainability, craftsmanship, and cultural pride, Dikha Rang reimagines Khadi through the lens of intricate hand embroidery and modern tailoring.

At Dikha Rang, Khadi is not treated as modest or minimal. Instead, it becomes a bold canvas for artistry, detailed, refined, and elevated. Each piece is consciously designed to support India’s traditional weaving communities, while simultaneously challenging perceptions of what Khadi can look and feel like.

The embroidery is rich. The silhouettes are fluid. And the final impression leaves many asking the same question: “Is this really Khadi?” a question the brand takes as a compliment. Recognized by national platforms including Outlook Magazine for redefining Khadi, Dikha Rang stands as a testament to innovation rooted in respect.

Where Rosy Ahluwalia defines couture, Dikha Rang defines conscious craft.